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Welcome to

Pacific Grove

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Experience Pacific Grove’s Most Celebrated Holiday Tradition

Explore the timeless charm of Pacific Grove’s historic Victorian inns for an enchanting evening of holiday cheer. During this beloved community tradition, guests are invited to tour the beautifully decorated inns and bed & breakfasts of Pacific Grove—each lovingly adorned with festive trimmings, sparkling lights, and the nostalgic warmth of the season.

Stroll from inn to inn and enjoy live holiday music, light refreshments, and heartwarming hospitality from the gracious innkeepers who keep Pacific Grove’s Victorian spirit alive. From ornate parlors to cozy fireplaces, every stop offers a glimpse into the city’s rich history and old-fashioned holiday magic.

A cherished event for more than four decades, Holiday at the Inns captures the essence of Pacific Grove—community, charm, and the joy of the season shared together.

22nd Annual Pacific Grove Holiday Parade of Lights

Thursday, December 4, 2025
Starts at 6:00 PM
Downtown Pacific Grove

Get ready to Jingle & Glow at Pacific Grove’s most festive night of the year! The 22nd Annual Holiday Parade of Lights returns to downtown for an evening filled with twinkling lights, festive floats, marching bands, spirited dance teams, and holiday cheer around every corner — and of course, a visit from Santa Claus himself!

Parade Theme for 2025: “Jingle & Glow”
Let your creativity shine bright! Whether you’re a business, community group, school, or neighborhood team, we invite you to join the parade and light up the night. Participation is free, and it’s a wonderful way to celebrate the season and share your holiday spirit with the community.

Applications are now available — apply today and be part of this cherished Pacific Grove tradition!

Rain or Shine

Holiday Parade of Lights

Serving Pacific Grove since 1915 and celebrating our 110 Year Anniversary in 2025.

The Chamber is:

A Catalyst for business growth...

A Convener of leaders and influencers...

And... A Champion of our community.

Our mission is to promote the prosperity of local businesses and the well-being of our community.

Visit Pacific Grove

We warmly welcome you to Pacific Grove, Sanctuary by the Sea. We invite you to slow down and explore our charming Victorian town. You won’t be disappointed by our Pagrovian hospitality! Need help planning your visit? Check out our Official Guide to get ideas and start planning!

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Pacific Grove?

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We support our small businesses need to connect with potential customers through Chamber networking as well local community events.

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Chamber Events

Register for our upcoming events or become a sponsor!

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Member Events

Find out about upcoming events hosted by our members.

Upcoming Events

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